Privacy Policy

This Privacy Policy ("Policy") governs the privacy practices of Michael Edwards Live ("we," "us," "our"). By engaging with our services, you acknowledge and consent to the practices described in this Policy. Nothing in this Policy creates or is intended to create a client-practitioner relationship outside of explicit agreements.

Direct Information. We collect:

• Identity Information (name, contact details, business information)
• Service Delivery Information (session recordings, notes, communications)
• Financial Information (processed through secure third-party providers)
• Engagement Information (preferences, feedback, testimonials)

Automated Information. We automatically collect:

• Technical Data (IP address, browser type, device information)
• Usage Data (interaction with our digital properties)
• Analytics Data (patterns of service usage)

We process your information based on:

• Contractual necessity (to deliver our services)
• Legitimate business interests
• Your explicit consent
• Legal obligations
• Public interest or official authority

Each use of your information is limited to:

• The specific purpose for which it was collected
• Compatible purposes that you would reasonably expect
• Purposes for which we obtain additional consent

We maintain administrative, technical, and physical safeguards, including:

• Industry-standard encryption for data in transit and at rest
• Access controls with role-based permissions
• Regular security assessments
• Incident detection and response protocols
• Secure backup procedures

We share information only:

• With service providers under written confidentiality agreements
• As required by valid legal process (subpoenas, court orders)
• In connection with a business transition (merger, acquisition)
• With your explicit, documented consent

You may exercise your rights by submitting a verified request. We will:

• Respond within 30 days
• Verify your identity through secure channels
• Document all requests and responses
• Not discriminate against you for exercising these rights

We retain information for:

• Active Clients: duration of the relationship plus 7 years
• Prospective Clients: 2 years from last interaction
• Marketing Data: until consent withdrawal
• Financial Records: 7 years (as required by law)
• Session Recordings: indefinitely for legal protection

While based in Canada, we may transfer data internationally through:

• Standard contractual clauses
• Adequacy decisions
• Other valid transfer mechanisms

Marketing communications:

• Require explicit opt-in
• Include clear withdrawal mechanisms
• Are logged with consent records
• Honor preferences within 10 business days

While we implement reasonable security measures, no data transmission or storage system is 100% secure. We are not liable for:

• Unauthorized access beyond our reasonable control
• Your failure to protect access credentials
• Force majeure events affecting data security

Any disputes regarding this Policy shall be:

• Governed by the laws of British Columbia, Canada
• Subject to mediation before litigation
• Limited to actual damages incurred

We reserve the right to modify this Policy. We will:

• Notify you of material changes via email
• Provide 30 days' notice before implementation
• Honor the version in effect when information was collected

For privacy-related inquiries, please use our secure contact form.

We respond to all privacy matters within 2 business days.